M&DMICHAEL & DiVIP STUDIO077 206 88 88History, experience and achievements ↗
A JOURNAL OF DIGITAL EXPERIENCESHome ↗№ 02 / 2026

VIP STUDIO

MICHAEL & Di
Studio. People. Character.
INTERNATIONAL, AUTHOR-LED VIP WEB DESIGN STUDIO

Websites with
a distinct character.

From the first idea to the final detail.
Design, content and technology in one cohesive project.

Explore our work ↘

Selected works

FIVE ORIGINAL PROJECTS

HyperShell banner figures: 42.7% lower average heart rate and 39.2% lower oxygen consumption in a laboratory cycling test versus no assistance. 30 km: laboratory conditions, Eco, 30% assistance, 4 km/h, 1° incline. Individual results vary. Manufacturer source

5 selected projects are presented on this website

All works (805)

A personal perspective.
A cohesive result.

Behind the studio is Mykhailo and his many years of experience in design. What matters here is not just how a website looks, but how it works, reads and evolves.

History, experience and achievements ↗

01 / Getting to know you

We discuss the idea, audience and objectives of the website. We establish which materials are already available, what visitors need to understand and which actions should be easiest to perform. We agree on the structure, priorities and visual direction, giving subsequent decisions a clear foundation.

02 / Designing

We develop the page logic, navigation and visitor journey. We work with typography, color, imagery and copy as a unified system. We consider the mobile layout, button states and interactions, then refine the design based on feedback.

03 / Bringing it to life

We turn the approved design into working pages. We check links, readability, forms where present and responsiveness; we optimize images and review the core metadata. Before launch, we check the result against the brief, then develop subsequent changes consistently without losing the website’s cohesion.

30 years of experience

Working in the Ukrainian and European markets

We have been building the digital world since the mid-1990s, when the commercial internet first emerged. Over three decades, the studio has grown from creating the first experimental web interfaces into a recognized global leader in digital architecture, comprehensive UX/UI design and the development of high-load enterprise ecosystems.

東京デジタルアーツ財団 · 国際優秀賞 · 2024

Today, our studio brings together a world-class team creating products that define industry standards in the United States, Europe, Asia and the Middle East. We combine uncompromising engineering reliability with innovative aesthetics recognized by the world’s highest industry awards.

International awards and creative recognition

Our visual and interactive signature is regularly recognized as a benchmark at the world’s leading design and web technology competitions:

Architecture and engineering credentials

We create products whose visual simplicity is supported by highly complex engineering infrastructure, capable of handling loads in the millions without compromising performance or security:

Rankings, analytics and industry authority

Numbers and scale

International Digital Excellence Board · 2026
National Recognition · MICHAEL & Di · 2025
MetricValue
Industry experience30 years of continuous practice (since 1996)
Project geography35+ countries worldwide (USA, EU, UAE, United Kingdom, Singapore)
Completed projects800+ successfully launched large-scale digital platforms
International awards120+ top-tier awards (Awwwards, Webby, Red Dot, FWA)
System audience50+ million daily active users across the solutions we have created

A philosophy of absolute excellence

We do more than build pages: we create digital assets that increase the value of our clients’ businesses, set aesthetic benchmarks for the industry for years to come and become standards of engineering excellence. Every studio solution undergoes the strictest scrutiny, from the mathematical precision of design systems to microsecond-level optimization of server response.

MICHAEL & Di

Our Pride

Trophies, symbols and principles at MICHAEL & Di: founder-supplied images and a conversation about quality in practice.

Composition of trophies and distinctions. Image supplied by the founder.
Composition of trophies and distinctions. Image supplied by the founder.
Image bearing an inscription about mastery in contextual advertising. Supplied by the founder.
Image bearing an inscription about mastery in contextual advertising. Supplied by the founder.
Image bearing an inscription about programming excellence. Supplied by the founder.
Image bearing an inscription about programming excellence. Supplied by the founder.
Read Our Pride ↗

VIP STUDIO MICHAEL & Di

Journal

Practical web design, content and digital development

Illustration: a webpage becomes a link preview card on a smartphone01 / 23.10.2026

Link previews: align the title, description, and cover

A practical workflow for link previews: write for each context, choose an article-specific cover, check mobile cropping, and record what you actually verified.

A clear guide helps a visitor correct a form field02 / 23.10.2026

Form errors should help: from a red border to a clear next step

How to write useful form feedback: identify the field, explain recovery, consider accessibility and report submission outcomes honestly.

Composition of trophies and distinctions. Image supplied by the founder.03 / 23.10.2026

Our Pride

Trophies, symbols and principles at MICHAEL & Di: founder-supplied images and a conversation about quality in practice.

Preparing a brief before website design04 / 23.10.2026

The brief before the design: turning an idea into a clear task

A practical approach to the first website discussion: goals, audiences, materials, constraints and acceptance criteria.

Connections between pages and website structure05 / 23.10.2026

Website structure: from the first question to an enquiry

How to organise pages and navigation around clients’ questions rather than the company’s internal structure.

Reading and typography on a mobile screen06 / 23.10.2026

Mobile typography: making a website comfortable to read

Text size, contrast, wrapping and forms: checks that turn a visual design into a readable interface.

A portfolio that transparently describes completed work07 / 23.10.2026

An honest portfolio: what a good case study should show

How to present work credibly: the task, constraints, decisions, team responsibilities and verified outcomes.

Optimising images and website speed08 / 23.10.2026

Images and speed: keeping visual quality without unnecessary weight

A practical workflow for photographs: dimensions, file variants, loading behaviour and quality checks.

The technical foundations of a searchable website09 / 23.10.2026

Technical SEO: what to check before opening a website

Indexing, URLs, redirects and operational settings: the foundation that helps important content remain discoverable.

Useful content and the audience’s search queries10 / 23.10.2026

Content SEO: pages that answer real questions

How to plan search content without repetitive keywords or empty pages.

An advertising offer and its landing page11 / 23.10.2026

A Google Ads landing page: continue the advertisement’s promise

How to align an advertisement, its destination and an enquiry form before spending on traffic.

Measuring outcomes while respecting consent12 / 23.10.2026

Analytics and consent: measure what matters, respect choice

How to define events, verify enquiries and align tag behaviour with visitors’ choices.

Testing, launching and caring for a website13 / 23.10.2026

After launch: keeping a website in working order

Forms, content updates, backups and responsibility: a practical plan for the website’s life after publication.

Studio news

The studio website is now public at mdstudio.vip. The journal contains 13 articles in five languages.

Articles →