M&DMICHAEL & DiVIP STUDIO077 206 88 88History, experience and achievements ↗

VIP STUDIO MICHAEL & Di

Journal

Practical web design, content and digital development

A character follows keyboard keys toward interface controls with visible blue focus outlines01 / 23.10.2026

Menus without a mouse: keyboard navigation and visible focus

Make website menus understandable without a mouse through logical navigation, visible focus, deliberate submenu controls, and a practical test.

Illustration: a webpage becomes a link preview card on a smartphone02 / 23.10.2026

Link previews: align the title, description, and cover

A practical workflow for link previews: write for each context, choose an article-specific cover, check mobile cropping, and record what you actually verified.

A clear guide helps a visitor correct a form field03 / 23.10.2026

Form errors should help: from a red border to a clear next step

How to write useful form feedback: identify the field, explain recovery, consider accessibility and report submission outcomes honestly.

Composition of trophies and distinctions. Image supplied by the founder.04 / 23.10.2026

Our Pride

Trophies, symbols and principles at MICHAEL & Di: founder-supplied images and a conversation about quality in practice.

Preparing a brief before website design05 / 23.10.2026

The brief before the design: turning an idea into a clear task

A practical approach to the first website discussion: goals, audiences, materials, constraints and acceptance criteria.

Connections between pages and website structure06 / 23.10.2026

Website structure: from the first question to an enquiry

How to organise pages and navigation around clients’ questions rather than the company’s internal structure.

Reading and typography on a mobile screen07 / 23.10.2026

Mobile typography: making a website comfortable to read

Text size, contrast, wrapping and forms: checks that turn a visual design into a readable interface.

A portfolio that transparently describes completed work08 / 23.10.2026

An honest portfolio: what a good case study should show

How to present work credibly: the task, constraints, decisions, team responsibilities and verified outcomes.

Optimising images and website speed09 / 23.10.2026

Images and speed: keeping visual quality without unnecessary weight

A practical workflow for photographs: dimensions, file variants, loading behaviour and quality checks.

The technical foundations of a searchable website10 / 23.10.2026

Technical SEO: what to check before opening a website

Indexing, URLs, redirects and operational settings: the foundation that helps important content remain discoverable.

Useful content and the audience’s search queries11 / 23.10.2026

Content SEO: pages that answer real questions

How to plan search content without repetitive keywords or empty pages.

An advertising offer and its landing page12 / 23.10.2026

A Google Ads landing page: continue the advertisement’s promise

How to align an advertisement, its destination and an enquiry form before spending on traffic.

Measuring outcomes while respecting consent13 / 23.10.2026

Analytics and consent: measure what matters, respect choice

How to define events, verify enquiries and align tag behaviour with visitors’ choices.

Testing, launching and caring for a website14 / 23.10.2026

After launch: keeping a website in working order

Forms, content updates, backups and responsibility: a practical plan for the website’s life after publication.